The LEGO Company History

Ole Kirk Christiansen, who founded his workshop in Billund in Denmark in 1932 made wooden furniture and toys. His business was not profitable and he struggled throughout the 1930s. In 1934, he began to concentrate on toys and changed the name of the company to LEGO. It’s an abbreviation for “leg godt” which is the Danish word that means “play well”.

In the 1960s, the company expanded to other Nordic countries. The company also developed a smaller brick that was suitable for smaller hands, and named it DUPLO after the Latin word duplex (two-fold). This allowed children to build more intricate models.

In the 1970s, Lego began to incorporate new features to make its products stand out from competitors. For example, they added an array of faces to their miniature figures. This made the minifigures more realistic and able to express various emotions and facial expressions. The Lego Group added wheels to their bricks which allowed the creation of vehicles and other machines.

The company’s next big step was when it introduced specific themes — a system within the systems that let customers to create a specific environment or scenario. This helped the company establish its brand as more recognizable and helped them attract younger audiences. In addition, the company increased production, opening factories in South Korea, Malaysia, and Brazil.

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